American e-commerce company Alternative Payments has launched a new global payments gateway for online retailers looking to tap into the global marketplace.
According to the company, e-commerce merchants are limiting their potential by relying mainly on traditional payment types such as credit cards and PayPal, which lack penetration in many countries, especially in the EU.
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Alternative Payments, which curates the localized payment methods based on consumer preference and usage, said that regardless of the currency used or the preferred payment method, all transactions will be handled through a single secure platform.
The platform provides merchants with flexible integration options. A single line of code makes use of the OneButton and the Payment Widget or develops an entirely custom solution via the API, the company added.
Alternative Payments president Wolf Kring said: "Our goal this year is to make the adoption of alternative payments frictionless for e-commerce players. Our new system closes the gap between flipping the switch to turn on the massive potential of international buyers and realizing new sales at your business."
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