The Retail Services business of Alliance Data Systems has signed a multi-year agreement to provide co-brand and private label credit card services to Meijer, a US-based retailer.
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Under the terms of the agreement, Alliance Data will provide credit card marketing services for the Meijer store-branded credit card and the Meijer Platinum MasterCard, which will offer cardholders an opportunity to accrue Meijer Rewards points. The accumulated points allow customers to earn certificates for discounts on future Meijer purchases.
Alliance Data will also work with Meijer to improve program features designed to recognize and reward cardholders, and will leverage its loyalty and mobile marketing capabilities to further support one-to-one customer engagement and increase value to cardholders.
Melisa Miller, president of Alliance Data Retail Services, said: "Meijer’s business philosophy is focused on meeting the needs of its customers, team members and the communities it serves. We are thrilled to have found in Meijer a brand partner that is like-minded in our approach to customer service and making a positive impact on the lives of our associates and in our communities.
"By leveraging our data-driven credit and marketing tools, Alliance Data will work with Meijer, a retail industry pioneer, strong community partner, and rapidly growing retailer, to extend the reach of the Meijer brand and drive loyalty among existing customers, delivering increased sales to the Meijer business."
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By GlobalDataFurther, Alliance Data has inked an agreement to acquire Meijer’s existing portfolio of co-brand and private label credit card accounts. Terms of the transaction were not revealed.
Alliance Data believes that the performance of the acquired portfolio will be consistent with traditional expectations. All new co-brand and private label accounts will be consistent with Alliance Data’s traditional credit quality standards.
Subject to customary closing conditions, the transaction is scheduled to close before the end of 2014.
