Alliance Data Systems’ Ohio-based card services unit has signed a multi-year deal to offer private label credit card services for Wayfair, an online destination for home furnishings and décor.
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Under the terms of the agreement, Alliance Data will develop a tailored card program for Wayfair.
The program will include one credit card that can be used for purchases at all five brands’ websites of Wayfair including Wayfair.com, AllModern, Joss & Main, Birch Lane and DwellStudio.
In addition, the program will include a value proposition that will motivate and reward Wayfair’s loyal customer base.
Alliance Data will align the card program with the Wayfair customer experience as well as develop a customised credit-based loyalty program to recognise and reward cardholders.
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By GlobalDataThis includes reward dollars for purchases that can be applied to future purchases at any Wayfair brand.
The partnership will see digital acquisition tools of Alliance Data integrating seamlessly into the Wayfair customer experience, welcoming new customers to the program. It will also offer Wayfair access to Alliance Data’s full suite of mobile solutions, customer insights and analytics.
Wayfair senior vice president of marketing and analytics Ed Macri said: "At Wayfair, we’ve built our business on a foundation of selection, value and superior customer service, and our search for a credit card partner that understands and can help deliver the unmatched brand experience we’ve created led us to Alliance Data.
"With Alliance Data’s deep retail knowledge and marketing and loyalty expertise, the card program will offer a level of convenience and flexibility that will make our quality merchandise accessible to even more loyal shoppers."
