Alliance Data Systems' Ohio-based card services business has renewed a new long-term agreement to continue offering private label credit card services for women's apparel retailer J Jill.
Under the terms of the agreement, Alliance Data will continue to employ its analytics and capabilities to help J Jill develop deeper understanding of customers and provide relevant, timely card marketing programmes.
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The programme, which drives significant tender share, provides special offers for cardholders such as discounts on every purchase and experiential opportunities including exclusive special events and annual birthday month discounts.
In addition, Alliance Data will support J Jill with ongoing integrated marketing programmes designed to drive brand loyalty and repeat purchases.
Alliance Data president of card services business Melisa Miller said: “We are excited to extend our relationship with J. Jill, which is not only a distinguished brand, but a highly engaged and service-focused partner.
“I am confident that our knowledge of the J. Jill customer and our innovative, lifecycle marketing approach will continue creating personalised, relevant and timely messaging, positively impacting brand affinity and sales."
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