Ohio-based Retail Services business of Alliance Data Systems has signed a long-term agreement to provide co-brand credit card services for Red Roof Inn.
The customized, loyalty-driven co-brand credit program will enrich Red Roof’s relationship with its customers and one million RediCard rewards program members.
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By virtue of the agreement, Red Roof Inn will have access to Alliance Data’s digital and mobile solutions to improve the features and benefits of the existing Red Roof Inn mobile app.
Red Roof Inn will offer rewards to card-members based on purchases at Red Roof Inn hotels, high-frequency spend categories and all other transactions.
Red Roof Inn chief marketing officer Marina MacDonald said: "The partnership with Alliance Data is another win-win for customers that will enhance the value we offer to help us further grow our business and foster even stronger relationships and loyalty with our guests."
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