Alliance Data Systems, a global provider of data-driven marketing and loyalty solutions, announced that its Retail Services business has inked a new long-term agreement to provide co-brand credit card services for BJ’s Wholesale Club.
Alliance Data will launch a marketing and insights-driven co-brand credit card program customized for BJ’s this fall.
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In the spring of 2015, the entire BJ’s credit portfolio will be converted to chip-enabled MasterCard credit cards.
Further, Alliance Data plans to purchase BJ’s existing portfolio of co-brand credit card accounts, enabling a smooth transition to current BJ’s cardholders.
BJ’s Wholesale Club president and CEO Laura Sen said: "Leveraging Alliance Data’s skillset in loyalty and marketing as well as MasterCard’s expertise in technology and security, we are confident our new credit card program will provide a value proposition that is unparalleled in the warehouse club channel."
BJ’s operates 202 membership club locations in 15 states in the eastern US and offers brand products for home and business, including groceries, household products, and electronics.
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