Alliance Data Systems’ Columbus, Ohio-based card services business and Bed Bath & Beyond, a retailer selling a wide assortment of domestic merchandise and home furnishings, have entered into a long-term agreement to develop a co-brand credit card programme.
Under the agreement, Alliance Data will use its data-driven lifecycle marketing approach to develop a customised marketing strategy for Bed Bath & Beyond and each of its concepts. It will also provide custom insights while identifying potential new customers for all of the retailer’s concepts.
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The program, which will focus on a multi-channel approach leveraging some of Alliance Data’s proprietary in-store, online and mobile capabilities, will strengthen customer relationships and help drive sales volume at the retailer.
Alliance Data president of card services business Melisa Miller said: "We are confident that our innovative marketing approach, premier predictive analytics and brand- and customer-centric philosophy perfectly align with Bed Bath & Beyond’s goals of attracting new customers and increasing brand engagement among loyal card members.
"We look forward to delivering a differentiated value proposition and providing actionable insights that will drive both top-line and incremental sales for Bed Bath & Beyond."
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