Agricultural Bank of China (ABC) has rolled out a new credit card, especially designed for young mothers.
Known as the ‘Pretty Mom’ card, the credit card offers discounts on baby products, schools and ‘female industries’ such as health, salons, cosmetics, clothing and accessories..
Go deeper with GlobalData
Agricultural Bank of China business director Liu Guiping said that the bank is counting on female clients in cities to upgrade the bank’s credit card services.
"The new services will focus on consumer experience, Liu added. ABC is not the first bank to show interest in female consumers," Guiping added.
ABC credit card is not the first of its kind in China. China CITIC Bank and China Everbright Bank are already providing cards for females customers.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
