Ackroo, a provider of loyalty and rewards technology and services, has signed its first reseller partnership agreement with Kubera Payments.
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Under the agreement, Kubera will sell the Ackroo Anywhere gift card and loyalty solution to all of its current and prospective clients.
Ackroo will provide a Kubera branded version of their platform to effectively offer a white labelled version of their product.
Kubera will be able to provide and bill their clients for the Ackroo solution while Ackroo will continue to provide all product, operations and various sales and marketing support.
Steve Levely, CEO of Ackroo, said: "Adding a new channel to market via a reseller model was a large goal for us in the third quarter. The model itself is very popular and successful in the payment services industry and will assist Ackroo in achieving our aggressive growth plans.
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By GlobalData"Kubera has been a great referral partner for Ackroo the last few months where we saw firsthand that similar to Ackroo they provide a very high touch, nimble approach to supporting their clients making them the ideal initial partner for us.
"We are excited for them to include our gift card and loyalty offering as a compliment to their debit and credit processing solutions and we look forward to a long and fruitful partnership together."
