It may be considered part of a lifestyle
nowadays, but research has found that seven in ten people are still
wary of shopping online.

IT company Avira has found in a July that 70%
of consumers either do not shop at all online or do it, but are
worried about their financial security.

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The key findings
included:

  • 22.51% said that they only trust well-known
    brands such as Amazon and iTunes;
  • 18.85% said they did not shop online at all
    due to security reasons;
  • 28.62% said that despite shopping online,
    they did fear their financial security may be breached;
  • 14.36% said they felt secure.

Sorin Mustaca, data security expert from
Avira, said:

“Because of the continued data breaches,
phishing attacks, and security vulnerabilities, that get reported
on almost every day, consumers have every right to not feel 100%
safe while they shop online.”

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Sage Pay benchmark report: 63% of merchants deply 3D
Secure

But judging by Sage Pay’s second e-business
benchmark report, consumers do not need to worry too much:

The research found that most businesses were
“doing a good job preventing fraud” and almost every  business
Sage Pay surveyed used the most common fraud prevention tools:

80% used CV2, 63% used 3D Secure and 48% used
AVS.

The 37% of retailers who did not use 3D secure
yet said they were concerned about the effect 3D secure would have
on customers’ shopping experience and were worried that the
implementation of the system would lead to drop-outs at the check
out.

3D Secure does make the online shopping
experience more complex, but Sage Pay argued that there was no
evidence of consume research indicating that drop-out rates would
increase if a merchant uses 3D Secure.

In its benchmark report, Sage Pay said:

“There are ways to make 3D Secure less
painful, so if chargebacks are an issuer and you haven’t
implemented it yet, it’s worth looking at your existing payment
process.