Visa Europe has announced that its digital wallet service V.me
will be launched this autumn although to only “an initial group of
consumers” and only in the UK, Spain and France.
A full commercial deployment of the service
has not been confirmed yet.
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V.me allows consumers to make online payments with Visa and
other cards using a laptop, tablet, or mobile phone. According to
Visa Europe, multiple cards can be stored on the digital
wallet.
The service also provides NFC m- payments support by tapping
enabled mobile phone against a secure reader at POS.
The V.me digital wallet service “is the natural next step in the
development of Visa’s e-commerce strategy” the company said.
e-commerce represents 22% of Visa Europe’s transactions and grew
44% between 2009 and 2011.
“Our intention is that V.me will ultimately be able to
incorporate any or all of our new payment technologies, allowing
our members to deliver the best possible payments experience
whether face-to-face, online or in a mobile environment”, said
Mariano Dima, executive vice-president of product and marketing
solutions at Visa Europe.
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By GlobalDataSeparately, Visa Europe has appointed payment service provider
WorldPay as its UK development partner. More details about
partnerships in each country will be disclosed soon, Visa
assured.
“Shoppers are driving the demand for more convenient, secure and
safe ways to pay online. V.me is being developed specifically to
address those needs”, commented Phillip McGriskin, chief product
officer at WorldPay.
