Gone are the days when customers searched
frantically for change as London’s black cab drivers looked
impatiently on as e-payments solutions provider VeriFone is set to
install its card payment and digital media systems in all cabs
across the capital.
Initially available during a pilot programme
in December 2010, the system integrates with existing taxi meters
to enable the acceptance of credit, debit and contactless
payments.
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Alongside the payment system, a real-time
media service ‘VeriFone Entertainment Network ‘ will be available
to passengers during journeys.
The system comprises of a driver-side payment
device and receipt printer, a passenger-facing PIN entry device and
a full colour display screen. Card payments will be routed through
VeriFone’s secure PAYware payment gateway.
“This is a total payment and media solution
that enables black cab operators to enhance the customer experience
with card payment options and access to a choice of multimedia
content during their trips,” said Shaun Burger, VeriFone vice
president & general manager, Northern Europe, Middle East and
Africa.
“We know what it takes to make card payments
succeed in challenging environments. Uniquely, we can also deliver
dynamic and interactive taxi-based media campaigns to advertisers
seeking targeted, high-value alternatives to traditional outdoor
and venue-based media channels.”
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By GlobalDataThe system has been approved for the TX model
taxis by Transport for London’s Taxi and Private Hire, the taxi
licensing authority.
