Barclays has announced it will be trialing its
BarclayCard contactless payments technology in 25 Wilkinson
stores.
This product trial comes in light of
BarclayCard revealing that its contactless payment system usage has
increased by 150% over the past year with forecasts to grow further
in the future.
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DIY and household goods retailer, Wilkinson
has a weekly shopper count of four million.
The contactless payments technology allows
customers to pay for goods valued less than £15, alleviating the
use of a PIN. This benefits shoppers by reducing queue
lengths,which, as reported by a BarclayCard study, are claimed to
cause 51% of shoppers to simply not enter the store if too
long.
“The sheer quantity of transactions made
across the UK at Wilkinson stores will have a major impact on the
progression of contactless payments and by 2012 we expect
contactless to be a mainstream payment technology,” said Richard
Armstrong, head of UK payment acceptance at Barclaycard.
“A growing number of the 11.4m contactless
Barclays debit card and Barclaycard-holders are using the
technology to end the scrabble for change in their pocket, helping
reduce the number of abandoned purchases for retailers.”
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By GlobalDataWilkinson joins a list of contactless
trialists in the UK such as the Co-op and McDonalds.
