Discover is targeting early adopters of mobile
technology as it begins to roll out ‘Discover Zip’ contactless
credit cards and stickers.
Selected Discover cardholders began receiving
contactless-enabled products earlier this month with additional
cardholders poised to reap the benefits of contactless technology
in January next year.
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“Given how tied consumers are to their mobile
devices, we know they will appreciate the tremendous value and
convenience Discover Zip contactless cards and stickers provide,”
said Mark Scarborough, SVP of cardmember marketing at Discover.
Discover Zip stickers can be applied to a
mobile phone or any personal item of a customer’s choosing to
enable the device for contactless transactions.
Zip transactions are accepted at over 100,000
merchant locations at the point-of-sale.
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By GlobalData
