Payment solutions provider Dynamic Card
Solutions (DCS) has signed a deal with American Eagle Federal
Credit Union to supply its instant issuance technology and
personalisation service, ‘CardWizard’.

Instant issuance means consumers receive their
card immediately in-branch when opening an account, a contrast to
the traditional process of receiving it by post.

DCS’ ‘CardWizard’ program and FCP 20/20 flat
card printers will instantly issue unembossed personalised Visa
debit cards at the branch level.

“We are very pleased that American Eagle
Federal Credit Union selected DCS as their instant issue vendor of
choice,” said Ron Zanotti, senior vice president of DCS.

“Our sustained customer growth is a
significant sign that more and more financial institutions are
recognizing instant issuance as highly beneficial for building
better customer relationships and loyalty.”

A study commissioned by US ATM network
operator PULSE recently revealed that instant issuance technology
is one of the key tactics card issuers are implementing to
encourage greater use of debit cards.

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The 2010 Debit Issuer Study found
that 35% of issuers offered instant issuance in either some or all
of their branches last year, up from 28% in 2008. Additionally
those institutions considering deployment of the technology
increased to 36% last year, from 26% in 2008.

“Financial intuitions are really focusing on
improving their card, payments and branch delivery programs to
attract and retain customers; especially the younger generation of
consumers who are more technology savvy and require convenience in
every aspect of their life, including banking,” Zanotti said.

“Instantly issuing and personalizing cards,
stickers, and mobile phones allows financial institutions to remain
current and competitive with all consumer segments.  DCS’
CardWizard is the only instant issuance platform that can provide a
PCI compliant, turn-key platform with all these capabilities.”

DCS’ instant card issuance and PIN solutions
are now installed in more than 5,500 retail bank locations both
domestically and internationally.


Instant Issuance a key tactic for card