American Express and location-based social
networking website foursquare have begun the national roll-out of
their collaborative efforts in enabling consumers to link social
profiles to payment cards.
Powered by the Amex Smart Offer APIs,
cardholders can take advantage of merchant Specials offered through
foursquare without the need to show any coupons, special codes or
mobile devices to cashiers. The nationwide launch follows a
successful pilot at the annual music, film, and interactive
festival South by Southwest in March.
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The Amex Smart Offer APIs also enables
merchants to measure the success of their location-based marketing
efforts and tailor offers without investing time and money in
training staff to decipher a coupon code or process a coupon-based
deal.
“The national launch reflects our continued
focus on digital innovation aimed at bringing value to card members
and merchants where they are already engaged and focused,” said Ed
Gilligan, vice chairman of Amex.
The launch has started off with Specials from
merchants such as: H&M, Sports Authority and Union Square
Hospitality Group. Deals from Blue Smoke, The Modern and Untitled
at the Whitney are also in the offing.
In the near future Amex also plans to
introduce an online tool for merchants to create couponless offers
in social media networks.
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By GlobalData
