Monitise, a UK-based developer of mobile money solutions, has partnered with Hong Kong mobile operator PCCW-HKT and local ATM network provider Joint Electronic Teller Service (JETCO) to launch its mobile money platform in Hong Kong.
The three companies are together launching the Easy TopUp service, which enables consumers to top up their mobile phones from their bank accounts by using their handsets.
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Available in Chinese and English version, Easy TopUp offers a secure real-time mobile service to top up PCCW-HKT pre-paid SIM cards with payment taken direct from their bank account instead of buying vouchers from convenience stores.
The launch of the service follows the approval by the Hong Kong Monetary Authority and comes as part of UK Prime Minister David Cameron’s trade mission to China.
Bank of China (Hong Kong) (BOCHK) is the first bank in Hong Kong to provide such service to its customers in cooperation with JETCO. The service will allow PCCW-HKT mobile customers to top up their mobile airtime and data SIM cards instantly.
PCCW-HKT managing director of wireless business, Richard Midgett, said: "We are pleased to announce the launch of Easy TopUp which will enable our customers in Hong Kong to top up their pre-paid SIM card simply and securely, on the move at any time, bringing them new levels of convenience."
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By GlobalDataFollowing the initial launch in Hong Kong, Monitise plans to expand its Mobile Money services platform to mainland China in Chinese version.
Monitise Asia Pacific CEO, Darren Sugden, said: "We are delighted to see our first Chinese language Mobile Money solutions go live in a market with such an incredible appetite for mobile technology services. This launch provides a solid foundation for future initiatives in this market and across the broader Asia Pacific region."
