Enterprises can now serve Pakistan-based merchants conducting e-Commerce transactions using United Bank as the local acquiring bank. The volume of overall e-banking transactions in the country has increased in 2012 to reach more than $7m, according to the latest figures from Pakistan’s Central Bank.
The Etisalat Payment Gateway (EPG) service is a proprietary payment platform that enables real-time authorization of payment transactions from Visa, MasterCard, Diners Club and American Express. Which the company claim enables seamless transaction flow between customers, online businesses, the bank and credit card networks.
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Abdulla Ebrahim Al Ahmed, Senior Vice president, Business and e-commerce division, Etisalat, said, "The increasing number of transactions through multiple electronic devices across markets has made it crucial for vendors and payment institutions to be linked, using a secure payment gateway that is flexible and versatile."
Etisalat has over 6.3 million mobile subscribers in the UAE, representing a market penetration in excess of 140%, placing the country amongst the most highly penetrated markets in the world.
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