Vantiv, a US-based payment processing and technology provider, has entered into a strategic partnership with AEVI to offer its partners and clients access to an open application platform across the acquirer’s SmartPay Series of hardware devices.

The new offering allows small and mid-size merchants to benefit from increased functionality and versatility to develop business the way they want.

AEVI’s open marketplace solution runs on multiple third-party hardware platforms. Vantiv’s channel partners and merchants can customise checkout experience, payroll management, loyalty programs across different verticals.

Vantiv senior vice president Scott DeAngelo said: “By offering more choice through an open application platform, we can drive a simpler smart terminal solution to help our partners and merchants win in the market.

“With this solution, we are placing our partners and merchants ahead of the curve – whether it’s through core software applications addressing specific POS needs, growing revenue through loyalty and analytics tools, or protecting their bottom line with inventory and labor management tools.”

AEVI marketplace director Mike Camerling added: “Our mission is to provide acquirers with their own marketplaces making available their unique combination of business apps to deliver unprecedented value to merchants.

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“By enabling third-party devices, we can initiate a new era of payments and business services in the US, based on even more choice and flexibility.”

The Vantiv/AEVI SmartPay marketplace solution will be available in select markets during the first quarter of 2018.