Furniture retailer IKEA US has introduced a new loyalty-driven Visa credit card as part of its collaboration with the card services business of Alliance Data.

The IKEA Visa Credit Card allows customers to earn rewards on IKEA purchases and on everyday spends such as gas, groceries and utilities. Cardholders can use these points to buy IKEA products.

IKEA designed the card to reach all possible customers with the spending power to use it for everyday purchases.

IKEA US chief operating officer Jacqueline DeChamps said: “At IKEA, we are passionate about helping our customers enjoy a better everyday life and are always looking for new ways to meet their needs.

“We spent almost two years creating the new IKEA Visa Credit Card to ensure the programme would support our mission by investing our profits back into value for the customer.”

Customers using the new Visa credit card will get 5% rewards on all IKEA purchases, 3% for dining, grocery and utility, and 1% on all other purchases.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Under its partnership with Alliance Data, IKEA previously launched the IKEA Projekt Card in February this year. This card is offered as a store-branded financing solution for certain customers who have taken up major home decorating and renovation projects.