All articles by Fi Forrest
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Fi Forrest
Senior writer at GMS, GlobalData. Previously feature writer at Just Style. TABBIE Honourable Mention winner. BA (Open) in English | BSc (Hons) in Geosciences. Also a graphic designer with certificates in Digital Marketing and Social Media. Lives by the beach.
Marketing pain management: targeting for success
Part of a series on leading marketing pain points.
Marketing has seen some epic misfires in the last decade. What could possibly go wrong?