All articles by Eve Thomas

Eve Thomas

Eve Thomas is a reporter at GlobalData Media, writing on the themes disrupting industries worldwide.

Influencers drive spending in the face of economic hardship

The parasocial influencer-consumer relationship is immune to economic changes, and social-media driven spending is robust.

Explainer: what is digital cash and why are there privacy concerns around it?

As digital cash is considered by governments across the globe, questions are being asked about privacy and cybersecurity.