Meta, the parent company of Facebook, is reportedly in discussions to invest in Indian fintech firm Cred.
The potential deal could value Cred at $4bn, Moneycontrol reported, citing six people aware of the talks.
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The reported valuation would be above Cred’s marked-down $3.5bn valuation in 2025. However, it would remain below the $6.4bn level associated with Cred’s last major funding round in 2022.
The business news platform reported that Meta has explored investing “tens of millions of dollars” in Cred as primary capital. The company has also evaluated other options, including a full acquisition of Cred at a lower valuation.
“Which path Meta ultimately chooses remains unclear. What is evident, however, is that Cred is in need of fresh capital and Meta has expressed a willingness to back the company,” one of the people told Moneycontrol.
Electronic Payments International has reached out to Cred and Meta for comment on the report.
Founded in 2018, Cred operates a members-only platform focused on credit card bill management and payments.
According to its website, it enables users to manage multiple credit cards and provides credit score insights. The company also offers rewards tied to timely credit card bill payments, including offers and access to experiences.
The Bengaluru-based firm reported consolidated operating revenue of Rs27.35bn ($289.53m) in FY25, up 16% year-on-year, according to a company statement released in January. The company also said monthly transacting users increased 14.5% to 12.6 million.
Moneycontrol said Meta’s interest in Cred comes as it seeks to expand its presence in India’s digital payments market. Meta, through WhatsApp Pay, and Cred both operate in India’s Unified Payments Interface (UPI) ecosystem.
Walmart-owned PhonePe and Google Pay account for nearly 80% of UPI transactions, according to the latest available data cited by Moneycontrol. Other players, including WhatsApp Pay, Cred and Amazon Pay, hold less than 1% market share each and collectively represent under 2% of the market.
Since inception, Cred has raised around $1bn from investors including Tiger Global, Ribbit Capital, Peak XV Partners, Greenoaks Capital and DST Global, among others.
Earlier this year, PhonePe suspended its initial public offering (IPO) plans due to geopolitical tensions in the Middle East and instability in global capital markets.
