Card Corporation, a banking card provider in the US, has launched two game show-branded prepaid Visa cards.
The two newly introduced offerings, launched in collaboration with Sony Pictures Television, include official Wheel of Fortune and JEOPARDY! design collection of CARD.com.
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The launch is first such collaboration between the challenger bank and syndicated game shows.
Initially, the new prepaid cards will feature ten designs for JEOPARDY! Fans with special tournament logos. The Wheel of Fortune collection will include six designs.
Besides game show-themed customisation, the cards will provide various additional benefits to the cardholders. It includes access to fee-free MoneyPass ATMs and access to fast paychecks with Early Direct Deposit.
Sony Pictures Television senior vice-president of global licensing and brand management Suzanne Prete said: “Branded banking cards are something that our fans have been asking for – specifically the opportunity to express their affinity and loyalty to these iconic shows by carrying them in their wallets.
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By GlobalData“Card Corporation was the perfect choice for this collaboration because of their accessibility and we look forward to continuing this partnership by periodically introducing new designs.”
Card Corporation CEO Tim Coltrell said: “We aim to bring iconic images and brands to our customers through our leading affiliate prepaid card products.
“This association with JEOPARDY! and Wheel of Fortune showcases American brands that resonate with everyone.”
Card Corporation offers around 8,000 personalised card designs, which include brands and personalities. All prepaid Visa cards are issued by The Bancorp Bank and can be used everywhere where such cards are accepted.
