Online food order and delivery service Just Eat has introduced its first gift card in the UK.
The company partnered with electronic payment services provider epay to launch its first gift card offering.
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Initially available in the UK, the Just Eat gift card will also be launched in other markets, starting later this year.
Currently, customers can purchase physical as well as digital gift cards through the Just Eat website.
Gradually these gift cards will be made available across major UK retailers over the next 12 months. The cards will be available in denominations of £15, £20, £25, £30, £40 and £50.
Just Eat official Graham Corfield said: “At Just Eat we love celebrating the joy people feel when their favourite food is delivered to their door.
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By GlobalData“We are always looking for ways to spread that joy to more people, and the launch of our digital and physical gift cards will do exactly that.”
According to the company, gift cards serve a key customer acquisition channel. Just Eat’s trials have shown that many customers tried the brand for the first time after receiving a gift card. Subsequently, these customers have made repeat orders of greater value.
epay UK, Ireland, Nordics, Turkey and Russia managing director Richard Robertson said: “We are delighted that Just Eat has chosen epay as its technical partner and processor for the launch of its gift card program.
“We have worked closely with Just Eat to provide a seamless experience for customers, however they choose to purchase the gift card.”
