Gemalto, the world leader in digital security, is showcasing a large range of software applications, secure devices and services designed to bring trust and convenience to the new shopping experience.
On a side booth dedicated to "retail", visitors will experience Gemalto’s comprehensive offering that supports the various stakeholders in the payment market in developing a closer relationship with smart shoppers, bringing them security and convenience throughout the entire purchasing journey.
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With Gemalto’s Personal Smart Shopper solution based on NFC technology, frustrating searches of supermarket shelves and long queues to pay are replaced by personalized shopping guides, customized offers, and instant contactless checkouts that credit loyalty points, rewards and coupons direct to users’ mobile device.
Gemalto’s Mobile Wallet is a multi-channel solution for both in-store and remote payments that can be personalized in one tap to consumer shopping and payment habits. This new wallet comes as the combination of all relevant and contextualized shopping services (loyalty, coupons, payment) that are dynamically aggregated when checking-in at the shop entrance.
Visitors will also see how to turn any phone into an NFC-ready device, with a sticker attached to it or with a MicroSD card inside, as well as innovative payment means that ease the life of the smart shopper.
This year Gemalto will also be turning the spotlight on its industry-leading platforms and services, responsible for managing the software and confidential data behind secure services such as mobile payment, Machine to Machine, eBanking, eGovernment, Mobile ID and much more.
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