MasterCard claims its debit portfolio is the
“next SEPA frontier for Europe” as it announces 300m
Maestro-branded cards are now in issuance across Europe in its Q4
2010 results.
Purchase volume across MasterCard’s portfolio
was $168bn, growing 13% from Q3 2010. Additionally, European
cardholders made more than 2.1bn transactions during the fourth
quarter of 2010, an increase of 13.7%.
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MasterCard reported gross dollar volume for
Europe of $225bn, an increase of 14% when compared to the same
point in 2009.
“In 2010 MasterCard continued the momentum in
debit led by Maestro, Europe’s only global SEPA debit brand,” said
Javier Perez, president of MasterCard Europe.
“Recent breakthroughs include Belgium, with
over 500 online merchants and near 100% of Maestro cards in the
market e-commerce enabled. No other debit brand offers such
inclusiveness in this space – the next SEPA frontier for
Europe.”
Issuance of MasterCard payment cards,
excluding Maestro and Cirrus, rose by 6.9% to 212m across Europe,
when compared to the Q4 2009. European cardholders can now use
their MasterCard-branded cards at 9.1m acceptance locations across
Europe and 31.7m worldwide.
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By GlobalDataCustomers can make point-of-sale purchases
with their Maestro debit cards at 7.1m merchant locations
throughout Europe and 13.1m worldwide.
