Visa has joined forces with daily deal
discount website Groupon in Latin America to boost SME e-commerce
in the region.
Under the agreement, Visa will become the
preferred payment method for online discounts on a wide variety of
businesses.
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“With this alliance, Groupon expects to
increase its sales volume by offering additional benefits to all
customers of the Visa network,” said Oskar Hjertonsson, Groupon
regional director for Latin America.
“This is an important landmark in the
development of electronic commerce in the region, offering the
opportunity to generate more business to small and medium
businesses that Groupon promoted in Latin America.”
Visa claims its cardholders in Mexico
will receive $100 extra weights redeemable coupons on their Groupon
accounts between April and June 2011 upon making their first
purchase.
The network believes increased investment in
technology platforms, products and services are necessary to
promote the development of the e-commerce channel in Latin
America.
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