Festival-goers put MasterCard prepaid
contactless-enabled wristbands to the test during the UK’s 2011
Isle of Wight Festival and a resounding 100% said they would use
the technology at future events.
The vast majority of those using the PayPass
prepaid wristbands to pay for food and drinks said they were
quicker (96%) and easier to use (98%) than credit or debit
cards.
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Wristbands were pre-loaded with £30 and
distributed to people in the VIP enclosure on a first-come,
first-served basis.
“The project was really the first part of
testing consumer acceptance of a truly ‘cashless’ environment,
which has been much talked about in the festival world,” said Hany
Fam, president of MasterCard UK and Ireland.
“During this pilot we have made some
significant steps towards achieving this [cashless] goal. We look
forward to extending the PayPass prepaid wristbands to provide
access as well as payments at more festivals and events across the
UK.”
As well as the deployment of the PayPass
prepaid wristbands, MasterCard also placed terminals in certain
public areas for faster card payments and integrated them with the
main gate access points, in order to demonstrate access control,
another aspect of MasterCard’s technological innovation.
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By GlobalData
