mPOS provider Square has expanded in Canada, making its first step outside the US.
Square offers merchants a card reader that once plugged into the headphone jack of an iPhone, iPad, or Android device and once downloaded an app allows to process card transactions through swipe and signature.
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Alyssa Cutright, vice president of international for Square said: "We are focused on making commerce easy for everyone. Square builds free tools for local businesses of all sizes and types to thrive. We’re thrilled to introduce Canadian businesses and their customers to the most seamless and enjoyable way to do business."
Canada is the first foreign market Square reaches after debuting in the US in 2010. The move marks another step in the company’s expansion trend.
Square claims that it now processes more than USD8bn payments per year, for 2m individuals and businesses in the US.
The company, which was set up by Twitter cofounder Jack Dorsey in 2009, has progressively gained the support of both investors and retailers.
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By GlobalDataIn September 2012, in a USD200m funding round, the two-year-old start-up was valued USD3.25bn. Among its main investors there are Citi Ventures, Rizvi Traverse Management and Starbucks.
In August 2012, Square signed a deal with US second largest mobile operator AT&T to sell its card readers in AT&T stores, bringing the number of outlets offering the device to over 20000, including Radioshack Corp, Best Buy and Apple stores.
