Mobile, online and POS service company Cardfree has launched in the US. The business will offer a white label platform that works with merchants on their mobile commerce capabilities.
Cardfree claims that it has the ability to combine its Integrated Mobile Merchant Platform into existing POS systems and use analytics to give merchants visibility into their customer base.
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Jon Squire, chief executive of Cardfree, said: "Our goal is to lead merchants to new levels and ensure they remain at the center of their customer relationships, rather than being secondary in third party mobile apps or wallets [..]. Our team comes from large merchants, vendors who service them and payments enablers; together, we will look to further disrupt the status quo of mobile."
The company brings together an executive team comprised of individuals responsible for the countries two previous biggest m-commerce deployments; Starbucks Card Mobile and Dunkin’ Donuts Mobile. Last month, it closed series A funding having raised USD10m.
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By GlobalData
