Mobile Embrace, an Australian mobile payments and mobile marketing company has entered in a partnership with telco SingTel to increase its Asian presence.
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Mobile Embrace will provide direct billing services to the telco’s customers in Singapore who want on-demand entertainment on their smartphones.
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By GlobalDataMobile Embrace managing director Neil Wiles said in a statement: "This is Mobile Embrace’s largest partnership to date and gives us outstanding reach and access to the Asian market where in many territories mobile is already the preferred internet access platform."
Wiles also said that the company had its eye on Malaysia and Vietnam as potential new markets.
He explained: "We have quite a detailed assessment process in determining whether a market is a good market".
SingTel also owns Australian telco Optus as well as businesses in Indonesia, Thailand and the Philippines.
This move represents the latest global expansion of Mobile Embrace services and follows the November announcement of the company’s expansion into the US.
Mobile Embrace’s m-payment business there, Convey, is expanding thanks to its launch on US mobile carrier Sprint.
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