Twitter is reportedly in talks with mobile and online payment providers Stripe for a deal that could result in a break into to e-commerce market.
Some reports suggest that that Twitter has also been talking to PayPal about a possible payments deal.
Go deeper with GlobalData
If Twitter were to team up with Stripe, the micro-blogging platform would be able to offer customers a service allowing people to pay by card in-tweet.
Stripe, a recent start-up provides companies with an embeddable API which can easily accept credit cards.
Twitter has so far remained silent on the rumors but tech sites are reporting that it may resemble fledgling mobile POS provider Square, led by Twitter chairman Jack Dorsey, one of the better received mobile payments start-ups in the US, due to a deal with Starbucks.
Twitter recently hired former Ticketmaster CEO Nathan Hubbard as its new head of commerce.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataIn an interview for Billboard.Biz in August 2013 he said: "For the better part of 10 years, I’ve spent my career monetizing that passion in the moment, and I am a strong believer in serendipitous and situational commerce."
"Our approach to commerce will parallel our approach to content, which is to say we’re going to be partners to the owners, producers and merchants of digital and physical goods, and use our distribution and awareness platform to help them sell more."
Related articles:
Backbase adds social capabilities to customer experience platform
FirstBank partners 3AL, launches social commerce platform
Nearly half of retailers to allow social media purchases by 2018 – Infogroup Targeting Solutions
