Alliance Data Systems (ADS), a US-based provider of data-driven marketing and loyalty solutions, has partnered with retailer DSW to provide co-brand credit card services by using its credit and loyalty marketing expertise.
With 400 DSW Shoe Warehouse stores in 43 states including the District of Columbia and Puerto Rico, DSW offers a wide range of brand name and designer shoes and accessories.
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Under the partnership, ADS will work with DSW to enhance DSW Rewards programme features that offers rewards for cardholders.
Additionally, DSW Shoe Lover Visa Signature cardholders will have access to all of Visa Signature’s benefits, including the chance to earn certificates for future DSW purchases and receive special members-only offers.
For ADS, the new complementary credit card programme will help in increasing the sales and further engender loyalty among DSW’s customer base.
DSW executive vice president and chief marketing officer, Kelly Cook, said ADS’ retail heritage and proven credit and marketing tools were key factors in their partnership decision.
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By GlobalData"Working with Alliance Data, we’re confident we will deliver additional value to our Rewards customers through this new credit card program by offering more opportunities to accelerate the points they can earn and redeem at DSW," Cook added.
