InComm has partnered with Sweden-based Seamless to digitize its portfolio of closed-loop stored-value cards using the mobile payment solution SEQR.
The closed loop card can not only be topped up through mobile, but also serves as a payment account in the SEQR app.
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By partnering with Seamless, InComm, which offers stored-value cards from more than 500 brand partners in the US, can increase its client base and help them digitize their gift cards.
The collaboration will allow consumers to purchase digital gift cards, digital music, movies and books directly from the SEQR-app.
InComm Digital Solutions sales and account management senior vice president Dave Etling said they are pleased to partner with Seamless to provide retailers with new commerce solutions to help drive customer foot traffic in-store.
"By offering consumers an expanded selection of digital stored-value products and digital content, retailers can foster loyalty among a customer-base that’s constantly on-the-go and looking for new ways to purchase favourite songs, games, gift cards and more for themselves and others," Etling added.
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