UAE-based financial institution Mashreq in partnership with Novo Cinemas has launched the Mashreq Novo Credit Card.
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The users of the 3-in-1 Cinema Credit Card can now spend anywhere on their card, accumulate loyalty points – called Salaam Entertainment points – and redeem these points instantly for free tickets and refreshments at Novo Cinemas.
Cardholders will also get a 50% discount on 2D, 3D & IMAX tickets booked at the box-office or at www.novocinemas.com. They will also have access to dedicated ticketing and F&B counters and get complimentary invites to movie previews and screenings.
Further, Mashreq is offering customers a complimentary TAP n GO NFC-sticker with every Mashreq Novo Card.
TAP n GO is a NFC-sticker solution that converts any mobile phone into a credit card, and uses NFC technology to allow instant payments at merchant outlets in the UAE and worldwide.
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By GlobalDataNimish Dwivedi, head of payments at Mashreq, said: "Discounts on movie tickets have become passé -The new Mashreq Novo card’s market-defining loyalty benefit ensures that we add ‘entertainment’ to even the most mundane of spends.
"So the next time the cardholder buys groceries or a cup of coffee, he gets that much closer to watching the next big blockbuster! We have also radically altered the discount proposition – instead of the typical Buy-1-Get-1 or weekend discount offers on tickets, our customers get 50% off every ticket, booked across channels on any day of the week."
