Citi has introduced Citi Simplicity Credit Card in the UAE, which has been designed to provide a simplified credit experience and ease the frustration of late fees.
Citi Simplicity offers customers zero percent balance transfers, no annual membership fee, no cash advance fee, no late fees and no over-limit fee, reports CPI Financial.
The card will not charge late fees, cash advance fee, over-limit fee, or an annual fee.
Citi Simplicity, which was first introduced in the US in 2011, is now being introduced in markets globally.
The credit card was launched in Australia earlier this fall and will be introduced in additional markets in 2015 after the launch in the UAE.
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By GlobalDataDinesh Sharma, consumer banking head at Citi, MENA, said: "We’re giving peace of mind through a simple and straight forward card that offers savings, convenience and peace of mind and removes the stress associated with a credit card.
"UAE is the third country to introduce Citi Simplicity, building on Citi’s global scale and capabilities. We continue to see that transparency, flexibility and control offered by Citi Simplicity resonate with consumers globally."