Citi Retail Services has signed a long-term agreement with BrandSource in an effort to expand their consumer credit card relationship.

As part of the extended deal, Citi will continue to offer customer value propositions and fully integrated marketing programs to drive increased sales and loyalty for BrandSource.

BrandSource CEO Jim Ristow said: "By extending our contract with Citi and further deepening our relationship, we will help drive more business to our members’ stores and grow sales."

Citi Retail Services managing director for business development and strategy Craig Vallorano said: "Over the past three years, we have developed a compelling value proposition for BrandSource’s network of member dealers to give them a significant competitive edge and ultimately deepen relationships with our mutual customers.

"With our shared commitment to growth, and through the extension of our partnership, we will continue to enhance our program to deliver against our collective objectives, and drive greater customer satisfaction."

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In 2012, Citi Retail Services has signed a multi-year card relationship with BrandSource to offer a credit card program providing customer financing for purchases at more than 4,500 locally-owned BrandSource retailers across the country.

Using BrandSource Credit Card, customers could avail special rebates and offers, no interest financing options and a simple application process, including in-store credit approval.