Malaysian lender CIMB Bank has teamed up with Malaysia Airlines’ loyalty programme Enrich to launch a new co-branded credit card.
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The new CIMB Enrich World Elite MasterCard has been designed to facilitate frequent flyers on Malaysia Airlines, making it easier for cardholders to accumulate miles through conversion of every MYR2 ($0.46) spent locally to one Bonus Mile and every MYR1 ($0.23) spent overseas to one Bonus Mile.
Cardholders can convert their everyday spend, both domestic as well as international, into miles faster owing to MasterCard’s large network worldwide. They are also offered unlimited access to Malaysia Airlines operated Golden Lounges across the globe.
In addition, the card offers various lifestyle benefits such as complimentary golf games in Malaysia, Singapore, Indonesia and Thailand; extra Bonus Miles for flights booked online via Malaysia Airlines’ website; as well as four hours in advance priority booking on selected Malaysia Airlines promotions.
Among other lifestyle privileges include up to $1m travel insurance coverage; 24-hour MasterCard concierge service; international travel, medical and emergency assistance services and MasterCard moments lifestyle privileges.
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By GlobalDataCIMB Group CEO Tengku Dato’ Zafrul Aziz said: "It has been very rewarding working together with Malaysia Airlines and now, in our ninth year as partners, we are pleased to launch the CIMB Enrich World Elite MasterCard, a premium credit card which embodies the social status, recognition and lifestyle of our affluent customers who travel frequently.
"The card is the first in the market to offer unlimited access to all Malaysia Airlines operated Golden Lounges. This exclusive privilege plus the attractive Bonus Miles conversion truly makes this the card that opens doors to great destinations and exciting experiences."
