UK-based clothing and food retailer Marks & Spencer is set to introduce a new loyalty card known as Sparks.
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The new scheme, slated to be launched nationwide on 22 October 2015, will offer cardholders a range of benefits including discounts, priority access to collections and invitations to events.
Shoppers signing up to the scheme will be able to collect Sparks points every time they shop, whether in store or online, depending on how much they spend.
Shoppers can earn 10 points for every visit to the till, and ten points for every £1 spent in stores.
They can also earn 25 points for writing product reviews and 50 points for donating an old clothing item when buying a new outfit.
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By GlobalDataThe card will be valid across various departments such as food, fashion, home and beauty, though the points will not have any direct monetary value to be used in store.
Instead, members will secure a fortnightly selection of offers and can get priority access to ranges after collecting 3,000 sparks.
They will also be offered the benefit of shopping for sale items 24 hours before everyone else after collecting 5,000 sparks.
On securing 14,000 points, members will be allowed access to invitation-only events and master classes, and after earning 17,000 members will be allowed to enter draws to win ‘money can’t buy’ experiences.
