intu, a UK-based property developer, has partnered with MBNA, a wholly owned subsidiary of Bank of America, to launch a new credit card in the UK.
Developed in collaboration with MBNA, the new credit card forms an integral part of intu's strategy to build its national consumer-facing brand by providing intu credit cardholders a range of benefits whenever they spend, including intu gift cards.
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Cardholders can access exclusive offers with retail and leisure brands in intu centres, from entertainment to leisure and dining.
The new credit card offers up to £60 worth of intu gift cards in the first year. Cardholders will earn intu gift cards when they shop anywhere using their intu card, including a £20 gift card when they spend £250 in the first 90 days of opening an account.
After spending £3,000, they will receive an additional £20, and when customers make card purchases of £5,000, they will receive further £20 gift card, bringing the first year's rewards to a total of £60.
Furthermore, the intu credit card can be used in combination with other loyalty cards, which allows customers to gain rewards on both cards, known as double dipping.
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By GlobalDataintu digital and commercial director Trevor Pereira said: “Thanks to intu's nationwide scale and consumer-facing brand, we've been able to team up with the UK's leading credit card experts, MBNA, to create a sector-first commercial agreement that will form an integral part of our ongoing brand-building strategy and help all our retailers to flourish.
“With the new intu credit card, we'll be extending our customer-first approach straight to the wallets of our customers, providing them with moments of delight through our value-added benefits and rewards, which we have developed though the relationships we have in retail and leisure."
