VeriFone Systems will expand its taxi and media services to Istanbul, Turkey, and across Mexico’s Mayan Riviera.
The company will provide more than 20,000 additional taxis with secure, in-taxi and mobile payments, mobile hailing and booking, and interactive multimedia content during passenger rides.
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VeriFone Taxi Systems senior vice president Amos Tamam said: "This planned expansion can benefit taxi fleets and drivers in these regions by enabling them to provide passengers with convenient and secure methods of payment and mobile apps.
"It will also increase the number of screens through which merchants and consumer brands can leverage VeriFone’s connected multimedia network to reach captive audiences and enable commerce."
Following its launch, nearly 18,000 licensed taxis in Istanbul will be able to use VeriFone’s complete assortment of taxi payment services, including Way2ride — VeriFone mobile taxi app, and VeriFone’s driver-facing tablets and passenger facing payment terminals.
The company believes that deployment of solutions will commence in late 2015 and will continue for two years.
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By GlobalDataVeriFone’s taxi and media services, in partnership with Mexicar, will also be available to more than 3,000 taxis operating in Mexico’s Mayan Riviera — Cancun and Playa Del Carmen.
