Western Union has introduced a new option for its consumers in Austria, Belgium, Germany, the Netherlands and the UK to fund online and mobile Western UnionMoney Transfer transactions using their bank accounts.
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The payment services firm said that the new option will add to its online and mobile bank account-based services, which allow senders to tailor transactions according to their unique needs, including speed of delivery, method of payment, cost of service and consumer preference on the receive side of the transaction.
Khalid Fellahi, senior vice president and general manager of Western Union Digital, said: "Western Union continues to develop online capabilities that cater to the high-principal, account-based customer.
"Providing bank account-based funding options expands our relevance to a wider customer set and makes WU.com a compelling choice for banked customers worldwide."
According to Western Union, the new funding option enables account-based payment for online money transfers to more than 200 countries and territories via integration with online banking portals. Senders can direct their money transfers into a receiver’s bank account in certain countries or opt for cash payout at more than 500,000 Western Union retail Agent locations worldwide.
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By GlobalDataBank account funding for online and mobile money transfers at WU.com was developed in conjunction with Sofort for services in Austria, Germany, Belgium and the UK, and with iDeal for services in the Netherlands.
