Customer experience automation (CXA) platform ActiveCampaign has expanded its payment functionality by integrating with payment processors Stripe and PayPal.

These direct integrations complement the platform’s existing app ecosystem of more than 300 apps and integrations.

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These integrations make payment processing more powerful and personalised for customers in the e-commerce, retail, and technology space, noted the firm.

ActiveCampaign customers can now use real-time payment events without manual processes or coding to create personalised communications across all channels.

They can automate post-payment alerts for successful and failed transactions while placing an order.

This usually requires manual processes and coding with webhooks and API keys, which is offered by other firms.

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Businesses can connect their Stripe or PayPal accounts to ActiveCampaign and gain access to real-time billing and transactions.

ActiveCampaign allows all kinds of companies to use payment events in automation via a drag-and-drop interface.

ActiveCampaign VP of Platform Strategy Shay Howe said: “Our App Ecosystem empowers businesses to make use of data from all their preferred applications as they engage with their customers.

“Because they can house all this data within the ActiveCampaign platform, they gain a centralised view of each customer, making the creation of personalised customer experiences turnkey and efficient.”

CG Academy, a Prague-based provider of CGI education courses and workshops for architecture students and designers, uses Stripe to manage the processing and billing of its courses.

CG Academy founder Oleg Maslovskiy said: “I can now more seamlessly follow up with students post-registration since all my contact and payments data are in one place.

“The ActiveCampaign integration with Stripe enables me to capture and act on payment events instantly from one, single platform.”