UAE-based Mashreq has partnered with CCAvenue, a provider of online payment services in India, to launch an e-commerce and m-commerce payment solution in UAE.
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For smaller businesses and individuals, the new solution will offer easier integrations, better customizations as well as quicker on-boarding. This will speed up the ‘go live’ timelines for a merchant from a few weeks to just a few hours
For the bigger enterprise merchants; the new platform will provide multiple currency processing, automated electronic invoicing through SMS and email, Social Media In-stream Payments (S.N.I.P.), automated marketing tools and easier checkouts.
"One of the key features is a Smart Dynamic Routing System that detects the best performing gateway in terms of success rates and automatically switches the transaction through that gateway ensuring higher transaction success rates," Mashreq said in a statement.
The fully customizable payment pages are created using responsive web design technology. It automatically optimizes the page for any device, be it smartphones, tablets, desktops or laptops.
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By GlobalDataNimish Dwivedi, head of payments, Mashreq said: "Our aim is to ensure ubiquity in e-commerce payment solutions that allow everyone from an online florist to individuals who are running events, training, coaching classes to large corporates to get world class and easy to integrate payment solutions
"The range, simplicity and speed of payment solutions that this partnership with CC Avenue allows us to offer will meet the online payment needs of merchants across the board."
