Ria Money Transfer, a subsidiary of Euronet Worldwide, has introduced a new cash pickup service to American Express Serve and Bluebird customers by American Express account.

The newly launched services – Serve Cash Pickup and Bluebird Cash Pickup – will provide convenient access to cash during tax refund season.

Through this platform, the account holders can withdraw up to $900 in cash per day from their accounts for a fee at 4,500 Walmart stores across the US and Puerto Rico.

Serve and Bluebird account holders who receive their tax refund via direct deposit to their accounts are eligible for higher cash pickup limits, allowing withdrawals of up to $2,900 per day in cash for a fee.

Ria said that to use the service account holders need to log in to their accounts via the American Express Serve or Bluebird website or Mobile app3 to initiate a withdrawal request.

Upon completion of withdrawal request, the cash will be ready within five minutes for pick up at a Walmart MoneyCenter or customer service desk.

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Ria CEO and president Juan Bianchi said: "Ria strives to offer affordable and convenient payment solutions that offer real value to customers – and this service delivers on that."

American Express executive vice president for global prepaid & alternative payments Stefan Happ said: "We’re pleased to introduce this new service at a time when many customers expect to receive a refund that translates into their biggest paycheck of the year."