Indian handset maker Micromax has formed a strategic partnership with digital payments firm TranServ and Visa to offer digital payments solutions in India.
The solution will enable Micromax users to use mobile-based Push Payments using mVisa on merchant and social media applications, interpersonal payments to personal contacts.
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The solutions will be available to Micromax smartphone users through the Udio app, a digital wallet enabled by TranServ.
Consumers can shop using a Visa card number linked to the prepaid wallet at all Visa acceptance locations, available for both for the online and offline payment acceptance.
Micromax co-founder Vikas Jain said: "Digital payments are clearly an important part of our digital experience and services strategy and our partnership with Visa & TranServ further reinforces our commitment making commerce easier through tight integration with popular services enabling a lifestyle of our consumers. We are looking to provide an all pervasive payments layer to our services ecosystem enabling digitalization of the lifestyles of our consumers."
TranServ CEO Anish Williams said: "At TranServ, we aim to build solutions which contribute towards a holistic and secure payments ecosystem. The partnership with Visa and Micromax gives a major boost to that vision and will help develop products that will revolutionize the country’s digital payments landscape."
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By GlobalDataVisa Asia-Pacific group executive Chris Clark said: "Mobile payments are part of the future of payments and their rapid adoption will be instrumental in helping India move towards a cashless society."
