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December 16, 2019

Mastercard introduces Europe’s first mobile gift card

By Evie Rusman

Mastercard has partnered with CleverCards and Appreciate Group to launch Europe’s first fully digital gift card.

The gift card is available to buy now. Once bought, shoppers can send their gift card immediately by email, text or message app. Recipients can then add the digital Mastercard to their mobile wallet to instantly “tap-n-pay” in-store, or buy online.

Scott Abrahams, SVP, Business Development at Mastercard, said: “We want to offer consumers the option to pay how they want, when they want. We are delighted to have partnered with Clevercards and Appreciate Group to help revolutionise the gift card industry by making it as simple as paying by any other payments method. “

First fully digital gift card 

Mastercard’s giftcard is the first fully digital, mobile-enabled gift card in the UK, and is available to buy through www.highstreetvouchers.com. The recipient can also check their balance at any given time.

In addition, customers can use the gift card in 6,400 outlets of 61 retail brands. These include, Topshop, John Lewis, TK Maxx, Waterstones, Debenhams, Ernest Jones and Argos.

Kealan Lennon, founder and CEO of CleverCards, said: “We have effectively created a digital £50 note – one that can be instantly sent and spent between any parties electronically, across borders.

This is money reimagined for the new generation of consumers and providers, including safety, security and regulatory compliance.”

Ian O’Doherty, Appreciate Group CEO, said: “We’re proud to be the first company in the UK to bring this type of technology to market. It’s a real game-changer in many ways as it completely reimagines how gift cards should work in a mobile-enabled world.” 

Appreciate Group plc partnered with CleverCards to be the first company in the UK to launch on the CleverCards platform. Furthermore, plans are in place to expand CleverCards’ platform across further payment instrument use cases.

 

 

 

 

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  1. News
  2. Company news
December 16, 2019updated 10 Jan 2020 4:15pm

Mastercard introduces Europe’s first mobile gift card

By Evie Rusman

Mastercard has partnered with CleverCards and Appreciate Group to launch Europe’s first fully digital gift card.

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Cyberattacks continue to rise every year and no sector seems to be immune. Hackers target sensitive information such as organizational, client, and financial data, as well as intellectual property (IP) and proprietary functions. As digital transformation becomes a top priority for many organizations, traditional perimeter-based security models are no longer sufficient to address the growing cybersecurity concerns. Against the backdrop, enterprises explore zero trust as it takes a micro-level approach to authenticate and approve access at every point within a network. Reasons to read: The cybersecurity landscape is swiftly changing, and businesses need more awareness to meet the evolving change. The report highlights the current state of play and the future potential of the zero trust approach in cybersecurity to protect critical digital infrastructure of enterprises across sectors such as financial services, healthcare, telecom, and transportation, among others. Read our report and gather insights on the following topics:
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The gift card is available to buy now. Once bought, shoppers can send their gift card immediately by email, text or message app. Recipients can then add the digital Mastercard to their mobile wallet to instantly “tap-n-pay” in-store, or buy online.

Scott Abrahams, SVP, Business Development at Mastercard, said: “We want to offer consumers the option to pay how they want, when they want. We are delighted to have partnered with Clevercards and Appreciate Group to help revolutionise the gift card industry by making it as simple as paying by any other payments method. “

First fully digital gift card 

Mastercard’s giftcard is the first fully digital, mobile-enabled gift card in the UK, and is available to buy through www.highstreetvouchers.com. The recipient can also check their balance at any given time.

In addition, customers can use the gift card in 6,400 outlets of 61 retail brands. These include, Topshop, John Lewis, TK Maxx, Waterstones, Debenhams, Ernest Jones and Argos.

Kealan Lennon, founder and CEO of CleverCards, said: “We have effectively created a digital £50 note – one that can be instantly sent and spent between any parties electronically, across borders.

This is money reimagined for the new generation of consumers and providers, including safety, security and regulatory compliance.”

Ian O’Doherty, Appreciate Group CEO, said: “We’re proud to be the first company in the UK to bring this type of technology to market. It’s a real game-changer in many ways as it completely reimagines how gift cards should work in a mobile-enabled world.” 

Appreciate Group plc partnered with CleverCards to be the first company in the UK to launch on the CleverCards platform. Furthermore, plans are in place to expand CleverCards’ platform across further payment instrument use cases.

 

 

 

 

Free Whitepaper
img

Never Trust, Always Verify: Is Zero Trust the Next Big Thing in Cybersecurity?

Cyberattacks continue to rise every year and no sector seems to be immune. Hackers target sensitive information such as organizational, client, and financial data, as well as intellectual property (IP) and proprietary functions. As digital transformation becomes a top priority for many organizations, traditional perimeter-based security models are no longer sufficient to address the growing cybersecurity concerns. Against the backdrop, enterprises explore zero trust as it takes a micro-level approach to authenticate and approve access at every point within a network. Reasons to read: The cybersecurity landscape is swiftly changing, and businesses need more awareness to meet the evolving change. The report highlights the current state of play and the future potential of the zero trust approach in cybersecurity to protect critical digital infrastructure of enterprises across sectors such as financial services, healthcare, telecom, and transportation, among others. Read our report and gather insights on the following topics:
  • Traditional vs zero trust protection
  • Key advantages and solution providers
  • Major industries and key players
  • Drivers and challenges
  • Top funded startups and Mergers & Acquisitions
  • Implementation challenges
by GlobalData
Enter your details here to receive your free Whitepaper.

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