Wearable fitness device maker Fitbit has partnered with payments processors Mastercard and Visa to enable contactless payments on Fitbit Ionic, the company’s first smartwatch to be released in October this year.

Fitness enthusiasts can add their debit and credit cards to their smartwatch in the same manner as a normal digital wallet.

Initially, the payment feature will be supported in the US with participating issuer banks, and will soon be expanded to other markets, Mastercard in its press statements noted.

Mastercard SVP Kiki Del Valle said: “Consumers today are expecting technology to help them accomplish life’s daily tasks with as few steps or clicks as possible. By adding payment capabilities to a Fitbit device, Mastercard cardholders who are already on-the-go can easily buy what they need without having to bring their wallet with them.”

Visa executive vice president of innovation and strategic partnerships Jim McCarthy commented: “Partnering with Fitbit on its new Fitbit Pay service is another step forward in the growth of Internet of Things and shows how Visa is enabling companies across the technology industry to help us all move towards a cashless future.”

In May 2016, Fitbit acquired the wearable assets of Coin as part of its strategy to foray into payments space.