Canadian bank CIBC and mobile operator Rogers are running a print advert embedded with an NFC chip.
The advert which appears in the Connected Rogers Magazine allows a reader to tap their NFC enabled Blackberry handset on the page and receive a holiday gift offer delivered to the phone.
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Customers can then browse other offers from Blackberry and can download CIBC Sure Tap an application that facilitates NFC payments using the device.
The technology was developed by Crosscliq, a company that specialises in NFC print ads. It is the first to appear in a Canadian publication.
Judy Jung, Connected Rogers Magazine’s account manager said: "With the simple tap of a mobile device, suddenly BlackBerry can inter- act and connect with readers and share meaningful and engaging content. Used in this way, NFC has the power to revitalize the print industry in a revolutionary way."
In November of last year, CIBC and Rogers announced a nationwide roll out of a Canadian NFC payments network.
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